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Closed Captioning - The Secret Edge to Marketing Your Video Content

As you may know, video can be a compelling way to advertise your product or get your message across to millions of people every day. But what you may not know is that by captioning your videos, all the content in your video becomes searchable, and that will give you a huge edge over your competition that may not have captioned their videos. Closed captioning software has come a long way and it's now easier than ever to add captions to your videos. YouTube, Vimeo, and many others only require you to upload a single closed caption file to make your videos accessible to the deaf population. This will open up your market to a whole new audience. According to the World Federation of the Deaf, there are approximately 70 million deaf people in the world, certainly not a market to overlook. Not only does closed captioning make your content available to those who can't hear, but studies have shown that many hearing people learn better when closed captions are present in the video. It c…

Synchronizing Transcripts to Your Video the Easy Way

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Let's say you already have a text transcript of your movie and you need to synchronize it. First you'll need to break them up into readable chunks if they aren't already. You'll put carriage returns in the break them into separate captions on each line. Something like 50-60 characters or so looks good usually. You can use your text editor's built-in character counters to get you in the ballpark.


Once you have your transcript broken up line by line into captions, you're ready to synchronize it. Make sure it is a plain text file and it has a ".txt" file extension.

Open MovieCaptioner and load your movie. You'll be asked to save your project right away after importing your movie.

Then go to the Import menu and select Text in Line Form.

This will tell MovieCaptioner to treat each separate line as a different caption. Once the transcript is imported, you'll see the Set Timecode button appear at the top of the interface (or access it via the View me…