Wednesday, May 20, 2015

Closed Captioning - The Secret Edge to Marketing Your Video Content

As you may know, video can be a compelling way to advertise your product or get your message across to millions of people every day. But what you may not know is that by captioning your videos, all the content in your video becomes searchable, and that will give you a huge edge over your competition that may not have captioned their videos. Closed captioning software has come a long way and it's now easier than ever to add captions to your videos. YouTube, Vimeo, and many others only require you to upload a single closed caption file to make your videos accessible to the deaf population. This will open up your market to a whole new audience. According to the World Federation of the Deaf, there are approximately 70 million deaf people in the world, certainly not a market to overlook. Not only does closed captioning make your content available to those who can't hear, but studies have shown that many hearing people learn better when closed captions are present in the video. It can help them to see the words that they are hearing, see the spellings of names, vocabulary words, and clear up confusion when the audio is not quite clear. It also allows them to know what is being said when they are in a noisy environment or even in a quiet environment when they cannot use headphones. It is also the law in many places that video content must be made accessible to students with hearing disabilities. So, if you want to increase your SEO, open your market up to a whole new segment of the population, and provide better retention of your video content, it time to start captioning your videos! Will you take advantage of the secret edge to marketing video content? Or will your competition have that advantage over you?


Please give MovieCaptioner a try. You can download a free, fully-functional demo that is good for 14 days from http://www.synchrimedia.com. Please view the tutorial videos there to see how easy it is to be up and running with MovieCaptioner in a few minutes.

Good luck with your captioning projects!

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