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Showing posts from May, 2015

Closed Captioning - The Secret Edge to Marketing Your Video Content

As you may know, video can be a compelling way to advertise your product or get your message across to millions of people every day. But what you may not know is that by captioning your videos, all the content in your video becomes searchable, and that will give you a huge edge over your competition that may not have captioned their videos. Closed captioning software has come a long way and it's now easier than ever to add captions to your videos. YouTube, Vimeo, and many others only require you to upload a single closed caption file to make your videos accessible to the deaf population. This will open up your market to a whole new audience. According to the World Federation of the Deaf, there are approximately 70 million deaf people in the world, certainly not a market to overlook. Not only does closed captioning make your content available to those who can't hear, but studies have shown that many hearing people learn better when closed captions are present in the video. It c…